Dan PetrovicAssociate

DAN copy
areas of expertise
  • Product Management
  • Enterprise Sales
  • Financial Services Market Infrastructure
  • Digital Assets
  • Alternatives
  • Bsc, Computer Science and Business, University of Buckingham

Dan is a Digital Assets expert with almost 30 years experience in Product Management, Business Development and Enterprise Sales.


He was previously Head of EMEA Sales at a bank partnered regulated digital custodian and prior to that engaged in the set up and developed the buy side relationships for Koine Money a digital custodian in the UK which also was the first FCA Regulated EMI digital asset custodian at the time. Prior to that, Dan was EMEA Director of Alternatives at SEI, a Nasdaq listed investment services company supplying operational outsourcing solutions to Global Investment Managers, Wealth Managers and Institutional Investors. Dan has also worked in Sales and Product Management roles at Options Technology and Bell Microproducts.


Dan is a member of the board of Trustees for Help for Children UK and chair of the Grant making committee in the UK. He is a keen endurance sportsman who has completed three London Marathons, numerous half marathons, the Mont-Ventoux Cingles. Dan is currently preparing for the Paras10 challenge.